Thursday, September 21, 2006

Now theres a nice pop

Okay, so I was checking the stats the other day and I noticed 150 users somehow found KungFuGrip.com. And of course my first reaction was elation. But the more I thought about it, my second was one of puzzlement. Because, when I looked into the stats, I realized the day was an aberration. That day was an island of potential in the sea of 50 - 60 users per day.

This many users by no means are bad, but the problem is Google analytics can't tell me jack about who those 150 users were and why they were there. So, yet again I am left to wonder.

The exciting thing is that my partner has discovered the world of viral video. Now this is a curious phenomenon because I was pulling most of my videos for KungFuGrip from the viral portion of YouTube, Google Video, and Yahoo Video. My thought was to get the most addictive viral videos on KungFuGrip. Then people couldn't help posting and coming to the site.

As usual, I would leave a message on the message board or forum where the video was located. This acts as a billboard to get at least the creator/poster of the video to come to KungFuGrip. At minimal, posting on a message board exposes more and more people to the virtues of KungFuGrip.

But from my search for videos I realized I was missing a major portion of the market. I was neglecting articles written about viral video. So I did a quick search and instantly found several. A couple of the articles were good and they even had comment boards. Finally I found the perfect medium to not come off like a spamming prick. I commented on a few articles and even offered my "impartial" opinion about YouTube, Revver, and of coarse KungFuGrip.

I have to say, this is my favorite form of advertising. It is sort of like an educated billboard sitting out there in cyberspace. More importantly, it is a gateway to the writing and tech community.

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